KIA ProCeed Media Lounge
Global launch of the new KIA PROCEED. The event was divided into two sessions. The first was for motoring journalists (400 people), the arrival of the journalists, their possible accommodation depending on where they came from, and the entire event, with the WOW moment of the presentation of the car being the highlight. The brand's new model was unveiled using a crane mechanism and the lifting of a sea container.
The afternoon session was for influencers and a younger target group (450 people) to promote the event through the different social media channels at the Barcelona Nautic Center. This second session included dynamic tattoos, barbershops and costume jewelry design corners for all the guests.
- Location: Barcelona Nautic Center (BNC)
- Date: 13 September 2018
- Assembly: 3 days