During this two-week branding experience action dedicated to training Cupra Masters from Spain and Portugal on the new Cupra Born, 257 brand professionals attended and stayed at the Hotel Puerta de América in Madrid.

Parafina Comunicación created a comprehensive event consisting of 5 workshops, which included a test drive with the new fully electric CUPRA cars, the reception at the hotel with accommodation and catering at noon, and the transfer to dinner at the A Brasa restaurant in Madrid . The Parafina Comunicación team put together and coordinated the whole event.