Campaña de promoción de los vehículos LEON CUPRA y CUPRA ATECA en los concesionarios Cupra de España.

We offered users the opportunity to test drive a Cupra vehicle accompanied by an expert monitor from the brand; both potential customers who were not familiar with the product's characteristics and loyal users of the brand could attend.

Parafina's main functions in this project included: coordination of logistics of materials throughout Spain, coordination of personnel (we had a total of 12 monitors), organisation of agendas and allocation of appointments for test drives, post-event satisfaction survey, etc.