This sets an ambitious goal: the unveiling of the new brand and its branding, with material that had not been revealed until the Global Mobility Call 2022.

The design of the Ulity brand features a fresh, minimalist, technological, and highly digital identity. Therefore, the approach is centered around crystallizing its key element, the compass, and making it the cornerstone of the booth, influencing its entire concept.

Aesthetically, we draw inspiration from a techno-futuristic vision but seek new, more streamlined references, with a greater emphasis on light and lines of movement. LED lines on the floor symmetrically extend from all accessible sides of the booth, culminating at the screen next to the central compass. These lines distort as they encounter this element, as if influenced by a magnetic field. The juxtaposition of large screens, backlit canvases, screens, and floor-level light lines, along with the high-gloss finishes of all elements, create a play of reflections that visually expands the presence of an 8 x 8-meter booth, enhancing its digital image.

 Additionally, a more private area is created at the back, where a space for small meetings is established. This area is designed to have a somewhat cozier ambiance with the addition of a vertical garden and a partition wall that provides some intimacy without fully enclosing the space.