Wanderer Hotel CUPRA was not just a hotel, it was a unique and unrepeatable trip, an event where you could live the experience of staying in a wild and natural environment with CUPRA. The innovative action, apart from the stay in the DOMO equipped with all the comforts unimaginable in the rugged nature, offered pure adrenaline, relaxation, and gastronomic activities, including the loan of a high-end CUPRA Formentor model during the entire stay.

At Parafina Comunicación we were responsible for the development of the project, from prospecting, through logistics, production, and coordination. In addition, we designed an APP where guests could take the necessary indications to get to the DOMO or book their activities and thus plan the unique experience that this event offered them.