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New SEAT Tarraco World Premiere

The world presentation of the New SEAT Tarraco. The first day was for journalists (approx. 400), the second day for experts on the car's residual value (approx. 100), and the third day for SEAT Spain and dealers (approx. 350 people).

The guests were welcomed with a welcome drink at the start and then moved to the stands where the "reveal" of the new model took place exclusively for them. Afterward, they were offered a cocktail dinner.

We had 2 LED screens (1 facing the stands and the other facing the cocktail area) of 27 x 9 m each. Two curved ramps were built where several models of the vehicle were launched.

  • Location: Tarraco Arena Plaza (TAP)
  • Date: 18, 19 and 20 September 2018
  • Assembly: 3 weeks