Alpine A290 Experience

The Alpine A290 Experience was the activation created to reinforce the launch of Alpine’s first 100% electric model in Spain through a premium driving experience.

The proposal combined caravan-style routes from dealerships—passing through some of the most iconic cityscapes in Barcelona, Madrid, and Málaga—with circuit tests that allowed guests to experience the full sportiness and precision of the A290 in a technical, high-performance setting. At Parafina©, we conceptualized and designed the experience, the routes, and the circuit trials, coordinated logistics with dealerships, and managed every production detail, ensuring a consistent and unforgettable action in every city.

Location: Barcelona, Madrid and Malaga
Date: June 13 – July 4, 2025
Setup: 7 days