Alpine Blue Nights was the exclusive event series through which Alpine introduced the A290 in Spain, its first 100% electric model and the starting point of the Dream Garage. Barcelona, Madrid, and Bilbao hosted these unique evenings, designed to convey the sportiness, innovation, and sophistication that define the brand, in an immersive format that brought audiences closer to the Alpine universe.

At Parafina©, we brought this concept to life: end-to-end design and production of the experience, venue selection, set design, hospitality, and coordination of guests and press. Every detail—from the signature blue atmosphere to the entertainment dynamics—was carefully crafted to connect with new audiences, strengthening Alpine’s identity in this new electric era.