At FITUR 2025, we designed and produced a one-of-a-kind stand for Móstoles, a vibrant city known for its rich history, cultural offerings, and forward-thinking vision. Our goal was to create a space that truly connected with visitors, reflecting the welcoming and dynamic spirit of Móstoles while positioning the city as a must-visit destination within the tourism landscape.
With a contemporary and accessible design, the stand combined striking visual elements, such as immersive graphics and interactive screens, with an open structure that encouraged dialogue and engagement. Every corner of the stand was dedicated to showcasing Móstoles’ values: its historical heritage, cultural vibrancy, and commitment to sustainability and innovation.
Additionally, we incorporated immersive experiences that allowed visitors to explore Móstoles’ main attractions—from its historical landmarks to its green spaces—all under the concept of responsible and enriching tourism.
The result was a stand that not only captured the essence of Móstoles but also generated interest and engagement among attendees, positioning the city as a key destination on Spain’s tourism map.
Location: IFEMA (Madrid)
Date: From January 22 to 26, 2025
Setup Time: 7 days